MarketingLaunch

Right Audience. Right Time. Real Results.

Testimonials

testimonial_icon2Managers

In my years of interviewing and hiring employees, I have met very few candidates whom I wanted to hire on the spot. Karen Sesona is one of these individuals. Karen not only impressed me beyond expectations in the interview, she has since continued to surpass these expectations as a mid-level manager on my team. Her drive for results is literally unrivaled – she can produce more in a work day than most. Yet she never sacrifices quality in the process and she maintains a strategic vision in the midst of supreme tactical execution. She’s an expert at marketing automation – clearly one of the best in her trade. To top it off, she’s simply a joy to work with – she’s collaborate, creative and the utmost professional. I consider her one of those “gems” you never want to lose from your team. ~ Samantha Crosby, VP of Marketing & Chief Marketing Officer – Tyler Technologies, Inc.

Karen is a true marketing professional. She has developed and executed numerous sales lead and customer communications programs – all of which met the organization’s expectations for professionalism and effectiveness. She is an excellent project manager, and drives programs from start to finish with energy, resourcefulness, and fiscal responsibility. She is an asset to any team seeking an experienced marketing manager. ~ Tom Eagle, Director of Marketing, Layered Technologies

Karen is an exceptional employee. She knows how to get things done in a timely manner and is always finding ways to reduce costs. Karen is dependable, easy to get along with, has a positive attitude and is definitely a self-starter. She loves to work and it shows. She is always seeking out new ideas on ways to market more effectively and cost efficiently. If you want to get things done, Karen is your person. ~ Dina Gundelfinger, Chief Marketing Officer, CompUSA TV/ISM Networks

Associates

In working with Karen Sesona at Tyler Technologies, I was continually impressed by her strong, focused work ethic. Karen is extremely deadline and results driven and a true Marketing professional. She is a solid contributor who continually brought immense value to the table – from developing compelling content (web site, emails, collaterals, case studies, PR, etc…) to driving effective lead generation initiatives using the latest in Marketing Automation/Web Marketing tools. Karen was an incredible multi-tasker who was always willing to help out and continually approached her work with enthusiasm and a positive ‘can do’ attitude. I would highly recommend her and feel certain we’ll have the opportunity to work together again in the future. ~ Liz Holland, Sales Operations Manager, Tyler Technologies

Karen and I worked together at Layered Technologies… During that time, we handled varying marketing initiatives … from online marketing, marketing automation (Eloqua) and web site management to collateral development and event management. In getting to know Karen, I’d say she’s an amazing multi-tasker who is always focused and driven by results. With that, she is extremely professional and always carries with her a positive upbeat attitude. She’s fun to work with and highly effective. I’d recommend Karen 100% . ~ Eric Hubbard, Marketing Director, Layered Technologies

Karen brings light to each and every day. Constantly collaborating with the sales team, she bonds the departments together. Her marketing expertise has been an invaluable addition to our team. ~ Geoffrey Pennington, Service Manager, Layered Technologies

Reported to me

I worked with Karen at Tyler Technologies as an MBA Intern. During my time at Tyler, I worked with her on Marketing & Sales Automation (Marketo / Salesforce) and related data/list management and reporting initiatives. Karen has a very deep understanding of the Marketing & Sales Automation world and is constantly working to improve internal processes and align with best practices. During my internship, she championed an opportunity to implement a proof-of-concept business intelligence solution bringing disparate marketing data sources together into a Tableau Software solution. She really understands the importance of data and the value it brings to an organization — specifically as it relates to sales and marketing automation success. Karen exemplifies the characteristics of a great leader through her high energy commitment to adding value at all organizational levels while providing relevant development opportunities for employees. She is a joy to work with and definitely a valuable asset to her team. ~ Stephen Coleman, Database Administrator, Tyler Technologies

Karen is an amazing multitasker who never loses sight of objectives, no matter how many balls are in the air at one time. She has extensive marketing knowledge and experience, and is extremely professional with a very upbeat attitude. I would love to work with Karen again, and hope to have an opportunity to do so in the future! ~ Lee Young, Marketing Contractor, CompUSA TV/ISM Networks

Partners

Karen is an amazing person and is very knowledgeable about marketing. She’s a great person to have on a team! ~ Karen Nielsen, Freelance Writer

Initially Karen and I met at an Eloqua 101 training in early 2008 and both being in the Dallas area, she had suggested starting a local Eloqua User Group. It was a great idea and we worked together to launch the first Dallas Eloqua User Group. Since then, we have been in touch over the past 1.5 years and I have continually been impressed with Karen’s professionalism, creativity, and strong enthusiasm for all things marketing related. She has great ideas (a la the User Group), is attentive to detail, and fun and easy to work with. ~ Lisa Milligan, Marketing Automation Consultant, Astadia

Honors / Awards / Certifications

  • 2012 Marketing Excellence Award (Marketing Automation) presented by Tyler Technologies
  • Launched and developed the MARKETO User Group  in Dallas from concept to more than 50 attendees and regular bi-monthly speakers from across the United States
  • Launched and developed the ELOQUA User Group in Dallas from concept to more than 40 attendees and bringing in industry expert speakers

Kudos from Tyler Tech Team Members »

This “thank you” covers a month of first class support and dedication from Karen as we faced numerous challenges with the cloud solutions campaign webinars. Thanks so much for your professionalism, expertise and keeping cool under pressure. ~ Patti Hall, Director of Communications, Tyler Technologies

Karen dropped what she was doing yesterday to help me get an important webinar campaign scheduled… I really appreciate Karen’s willingness to give 100% to each task she is faced with while remaining cheerful and focused on the team. Thanks, Karen! ~ Nick Castle, Marketing Program Manager, Tyler Technologies

Read more kudos from team members »

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